How Full Fat Things helped Cubiks rebrand and modernise regional sites with enhanced editing and multilingual features

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cubiks

About Cubiks

Cubiks (now a PSI Business), is a human resource and talent management company, who have been in operation for over 20 years. With over 1,000 clients from over 50 countries, the company operates from its UK head office in Guildford and 15 other countries, including Singapore, Belgium and the US.

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Case study, old Cubiks home.webp

Before

Cubiks faced the challenge of updating their many regional sites following a company rebrand. They also wanted their sites to have improved functionality for their editors, and multilingual capabilities for visitors.

We rebuilt Cubiks’ site from scratch to deliver this and more. We equipped their new site for easy editing across all global sites for each region, in one singular place.

Simple content editing

Cubiks needed to arrange content in many ways; placing images, videos and text in an unlimited amount of layouts.

We used the Paragraph module to allow non-technical users to manage site content, while developers could control the site’s appearance at the theme level. It means you can have many types of content structures on one page that will not interfere with each other.

Combining Paragraphs with a responsive Drupal theme, that accepts whatever unique layout is needed, gives the ultimate flexibility.

Cubiks’ editors can now make layout and content ordering changes without going off design. Their non-technical editors now have the freedom to make content changes on their pages without it affecting the website’s appearance.

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case study, new Cubiks home_0.webp

The Magic

Cubiks needed to move away from regional websites that had to be individually updated. Their aim was to move to one website that allowed for content specific to each region, depending on the language chosen.

 

We split the project into two main goals:

  • Simplify content editing
  • Internationalisation

Result

Centralised login

Editorial workflow

Multilingual support

Translation flexibility

Custom layout building

Workflow efficiency

Through removing the separate logins for each international site, and replacing it with one central login, we’ve allowed editors to do their job more efficiently. This central login can approve all international editorial workflows, while allowing country specific editors to create and manage their own content. The new multilingual functionality means editors can translate pages in full, or in parts, as needed.

Editors can build complex non-predefined layouts without the need for new design templates. The functionality to clone pages and sections of pages means editors don’t need to manually recreate complex groupings of nested paragraphs. This has meant a much more efficient workflow for the editorial team and saves them valuable time.

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