We built the website, integrated multiple subscription and registration flows and moved on to The Race mobile app to deliver a consistent user journey across web & mobile. But most importantly we have become an extension of their team, acting as an integrated partner to deliver a platform that actually grows their subscriptions across web, mobile, and content channels without any compromise.

Key challenges faced by The Race prior to the partnership included:

• Website and technology frustration: The Race operated multiple websites across different platforms, resulting in inconsistency, which caused site crashes during peak event traffic, such as during the F1 races, this made it difficult to manage and scale their digital presence.
• Technical strategy: Without a internal tech team, their digital assets were built and maintained in an ad hoc fashion, limiting their ability to scale and grow. The Race built a strong digital presence, but they felt the need to grab experts to help grow the platform further.
• Disconnected payment and subscription systems: Managing users and subscriptions was challenging for The Race because payment platforms like Ghost Paywall and Patreon weren’t integrated. This lack of connection made it difficult to unify user identities and provide subscribers with a consistent experience. Bringing these systems together was essential for growing subscriptions and delivering a consistent journey for members.
• Improve user experience: The Race’s members/subscribers faced varied and disconnected experiences across web and mobile, and they struggled to interact with the content in the same way on any device.
• Business growth opportunities: The team knew there were opportunities to grow the business, they just needed their tech stack to align with business goals.