TTG was first established as Travel Trade Gazette in 1953, as the world's very first weekly travel trade newspaper. Today, TTG Media continues to deliver authoritative news and educational features in a monthly magazine in the UK & Ireland, and also offers a range of face-to-face training events, a news-led website, a community for luxury travel professionals, an annual travel awards, bespoke marketing campaigns, jobs, and much much more.
Services of project
Migration from Affino to Drupal
UX & Design
Integration between CRM and CMS
Drupal Development
Digital Strategy
Hosting
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The challenge
TTG had accelerated their digital business well beyond their competitors over the last decade but had reached the limits of their single platform solution and realised they needed more specialist stack to achieve their next level of growth. They needed more flexibility in their CMS to empower the editorial team, more granular and joined up data to super power their sales story and customer outcomes.
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The objectives
Tech stack to support rapid evolution from display advertising to high-value marketing services
UX-led CMS maintaining brand, while identity improving usability for both visitors and content editors
Seamless connectivity between CMS and CRM, enabling efficient data flow, automated marketing and a cohesive digital experience.
Smooth migration of content, media, users, and subscriptions
Flexible CMS to support a wide range of content types and commercial campaigns
Scalable architecture to handle growth and new features with ease.
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The solution
Full Fat Things delivered a Drupal-based CMS designed for building a robust and future-proof digital presence. Here’s how we approached it
We held in-depth workshops with all departments to set a product roadmap with clear, aligned goals and objectives
Translated the outcomes into technical requirements
Liaised and collaborated with other suppliers to ensure connected data and user experiences
Using Jira, we mapped the project against Sprints and continued to work iteratively, through a collaborative feedback loop
Our customers are welcomed into our normal day-to-day internal comms and TTG were no exception. Daily comms meant tight working practice and quality delivered at pace.
We will continue to work with the team to support their ongoing ambitions and ensure the site continues to facilitate and boost their business goals
The result
Faster Editorial Workflows: Flexible page layouts and structured content saved significant time for editors.
Improved Marketing Efficiency: HubSpot integration streamlined lead capture and campaign management.
Enhanced User Engagement: Rich media, personalized content, and interactive features boosted audience interaction.
A Scalable Foundation: Built for longevity, TTG’s new platform supports new business models and digital initiatives with ease.
