TTG Media - creating a flexible, integrated and scalable website.
TTG Media
TTG was first established as Travel Trade Gazette in 1953, as the world's very first weekly travel trade newspaper. Today, TTG Media continues to deliver authoritative news and educational features in a monthly magazine in the UK & Ireland, and also offers a range of face-to-face training events, a news-led website, a community for luxury travel professionals, an annual travel awards, bespoke marketing campaigns, jobs, and much much more.
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The challenge
TTG had accelerated their digital business well beyond their competitors over the last decade but had reached the limits of their single platform solution and realised they needed more specialist stack to achieve their next level of growth. They needed more flexibility in their CMS to empower the editorial team, more granular and joined up data to super power their sales story and customer outcomes.
The goal was to maximise registrations to bolster and enrich an already market-leading data set, creating more appeal to end clients. And then to optimise engagement for audience and return for clients through dynamic marketing service solutions. All of this required a deeply connect, flexible and powerful tech stack to match and facilitate growth ambitions.
Services of the project
- Migration from Affino to Drupal
- UX & Design
- Integration between CRM and CMS
- Drupal Development
- Digital Strategy
- Hosting
The objectives
We built a tech stack to support rapid evolution from display advertising to high-value marketing services, with a UX-led CMS that maintains brand identity while improving usability for both visitors and content editors. Seamless connectivity between the CMS and CRM enables efficient data flow, automated marketing, and a cohesive digital experience, helping to maximise registrations and first-party audience data. This was underpinned by a smooth migration of content, media, users, and subscriptions, a flexible CMS supporting a wide range of content types and commercial campaigns, and a scalable architecture that handles growth and new features with ease.
The solution and the results
Full Fat Things delivered a Drupal CMS designed for building a robust, connectable and future-proof digital product.
Here’s how we approached it:
- Held in-depth workshops with all departments to set a product roadmap with clear, aligned objectives
- Translated the outcomes into technical requirements
- Liaised and collaborated with other suppliers to ensure connected data and user experiences
- Mapped the project against Sprints and continued to work iteratively, through a collaborative feedback loop
- Our customers are welcomed into our normal day-to-day internal comms and TTG were no exception.
- Daily comms meant tight working practice and quality delivered at pace
- Continue to work with the team to support their ongoing ambitions
- Ensure the site is constantly optimised and continues to facilitate and boost TTG's ambitious growth goals
Faster editorial workflows
Flexible page layouts and structured content superpowers content teams
A canvas for commercial creativity
Built to satisfy and facilitate evolving marketing services with exciting new solutions to align and tailor to client goals
Improved marketing efficiency
HubSpot CRM integration to streamline audience, data and campaign management
Enhanced user engagement
A full UI-led redesign to boost experience, delight users and optimise conversion to registered users
A scalable, durable foundation
Built for longevity, TTG’s new platform supports business model evolution and new digital initiatives with ease