TTG had accelerated their digital business well beyond their competitors over the last decade but had reached the limits of their single platform solution and realised they needed more specialist stack to achieve their next level of growth. They needed more flexibility in their CMS to empower the editorial team, more granular and joined up data to super power their sales story and customer outcomes.

The goal was to maximise registrations to bolster and enrich an already market-leading data set, creating more appeal to end clients. And then to optimise engagement for audience and return for clients through dynamic marketing service solutions. All of this required a deeply connect, flexible and powerful tech stack to match and facilitate growth ambitions. 

Full Fat Things delivered a Drupal CMS designed for building a robust, connectable and future-proof digital product. 

Here’s how we approached it:

• Held in-depth workshops with all departments to set a product roadmap with clear, aligned objectives
• Translated the outcomes into technical requirements
• Liaised and collaborated with other suppliers to ensure connected data and user experiences
• Mapped the project against Sprints and continued to work iteratively, through a collaborative feedback loop
• Our customers are welcomed into our normal day-to-day internal comms and TTG were no exception.
• Daily comms meant tight working practice and quality delivered at pace
• Continue to work with the team to support their ongoing ambitions
• Ensure the site is constantly optimised and continues to facilitate and boost TTG's ambitious growth goals