Helping Wrekin accelerates growth with their digital platform
Embracing the future
Wrekin knew that their brochure website could be so much more. They wanted something dynamic, something useful, not just for their customers but for their team of employees, too. They began with a website, and ended up with a bells-and-whistles platform that works hard for their customer and their teams. A destination site for all things construction. A comprehensive product information library. A marketing tool and industry news site. A secure members’ zone where people can self-serve quotes and product specs.
The power of suggestion
Drupal allows the new platform to pull information from the product spec library and instantly turn it into branded marketing materials. No need for Wrekin employees to create product info every time a new product comes out, or update PDFs when specs change. It all happens automatically, so customers can get the latest, slick-looking materials as soon as the info is entered into the product library. Wrekin marketers can do the same, too, saving hours of design time when they need materials for offline use.
It can also serve up personalised recommendations based on a user’s search intent. In fact, if a potential customer searches the site for a product Wrekin doesn't supply, it’ll recommend the closest thing they have that will do the job. That means more useful content and product information for the user, and - hopefully - higher value sales.
Giving the gift of time
Before: potential customers would call up during office hours, discuss their needs with Wrekin customer service, identify the products they want and get a quote.
Now: potential customers visit the site whenever they like, browse detailed product information, sign in and get themselves a quote. There are project-cost calculators built in too.
This not only gives users a 24/7 self-serve experience, but it saves the customer service team time on the phone. They can focus on those customers that need a little extra help.
What the partnership achieved
In-house assets that look like a designer made them
- Drag-and-drop
- Web page builder
- Marketing autonomy
- Consistent UX
Another neat feature is that in-house marketers can create their own webpages. We built a suite of drag-and-drop web page components that can be used for all sorts of pages: new product pages, industry news, campaigns etc. And they are already on-brand, so every new page absolutely looks the part. This gives Wrekin control over their content without compromising on design or UX.
News that keeps customers coming back for more
- News section
- Customer engagement
- Long sales cycle
- Customer reassurance
Then there’s the news section! Civil engineering projects can take a long time, so the gap between quotes for any given customer can be long. Delivering industry news is a great way to remain relevant and useful in between those interactions. Case studies also offer social proof and reassurance that Wrekin is the supplier to rely on.
A shop front to be proud of
- Professional website
- Digital presence
- Brand consistency
And finally - the website itself. It’s slick and it looks professional - even if we do say so ourselves! It helps Wrekin showcase their products, projects and people. It oozes expertise and experience. A digital build so good that it inspires confidence in products designed for physical builds. You can’t say fairer than that, really.
Continuous improvement
- Ongoing partnership
- Customer satisfaction
- Website maintenance
- Evolving digital platform
It’s a great feeling when customers want to continue to work with us after the initial project has been delivered. We are delighted to be able to work alongside Wrekin to maintain and improve the site, adding new features as demand arises. And they’re pretty happy about it, too!