At Full Fat Things, we love digital transformation projects. Let us help you enrich your digital offerings and create new digital products and services. Together, these enable growth and acquisition, and reduce risk.
We’ve worked with some well-known names to boost their digital presence. The projects differ every time, but the goal is common – to ensure that digital is being used to create maximum impact for the organisation.
Whatever you want to achieve – even if your plans aren’t fully defined yet – talk to us to find out what makes us different from other digital transformation solution providers.
Finding a digital transformation solution provider
We appreciate it’s a challenge to choose the right partner for your project. Asking the right questions upfront is imperative if you are going to avoid unnecessary upheaval. So let’s start by digging into the terminology.
‘Digital transformation’ often means replacing outdated processes with digital ones that save significant amounts of time. Or it might involve removing reliance on legacy products or back office systems that are hampering growth. Another goal can be to ensure digital applications fully meet the needs of all stakeholders, including customers, staff and management.
Some digital transformation agencies go too far to achieve this. Don’t worry. We don’t want to force you back to your foundations and make you replace legacy systems if that’s not justified (and often it isn’t). Instead, as a digital transformation solution provider, we work with your systems to help make your processes and products more digital friendly and ensure they work well in today’s connected world.
Understanding organisational goals
And yes, the first thing we will do is ask about your organisation’s goals for any digital project. We’ll then create a ‘tree’ of objectives that flows from these goals into clear project outcomes.
Some or all of your goals are likely to be measured using key performance indicators (KPIs). We’ll capture these and work with you to measure them using your existing systems before we start any development. That will help us identify where improvements can be made and help you measure success later on.
We’ll also find out how things are done now within your organisation. This will include any workflows, functions, processes and systems – and people – that will be affected by, or involved in, the transformation. From this we’ll create workflow diagrams to use alongside our other discovery outcomes.
Capturing user needs in personas and stories
It’s far easier to design a system and build it if you can visualise the people who will use it. It’s also essential that what we build fully addresses the needs of your customers – including the ones you want but don’t yet have.
The personas and user stories that we create at this stage not only influence what we build but also help us prioritise the work we do.
To do this, we create a range of personas, each of whom incorporates aspects of your target audience. Everything we design and build must then align with one or more of those personas.
(This concept is nicely encapsulated in the Government’s digital Service Manual on a page called ‘Learning about users and their needs’. There’s a lot of good stuff in the Service Manual – anyone designing user-centred software should read it.)
Personas are so important that we even encourage clients to decorate their offices with lists showing the personas and their needs! That’s not to say that personas are static, however. Instead, as we do more research, and even as we develop applications and they go live, we continually revisit these personas and tweak them if the evidence indicates that we should.
Given that staff are likely to be among your stakeholders, we may also create personas for them, allied to your organisational goals.
Once everyone knows who your personas are, we create their stories. These are definitions, in simple terms, of what we need to do for them.
Among the ways we do this – in an ideal world and depending on your budget – are running workshops and conducting interviews. Through these, we aim to capture as many interactions as possible with customers and prospects. As an added bonus, the outcomes of this process show your teams the impact that they and other teams have on how you serve customers.
As more information about our personas comes to light during the user story creation process, we’ll enrich them to make sure they are accurate.
Mapping the solution
Once we understand your organisational goals and have created personas and user stories, we’ll create new workflows that map on to the user stories.
Together we’ll agree what counts as ‘success’ for your digital transformation project. The goals we define are always SMART: specific, measurable, achievable, realistic and timely.
We’ll then work with your teams to produce an implementation plan containing clear objectives, milestones and a timeframe. As this is all about people and not about creating technology for the sake of it, the detailed transformation roadmap we create will focus on results for the project’s personas rather than on technology.
We’ll also plan how to set your new software live without interrupting ‘normal’ service, if that’s possible.
Implementation and support
Any digital transformation software company worth its salt should have a primary goal of building things that last. And that can grow and change as needed. That informs everything about how we work.
Our approach to application development is, typically, to work work in two-to-four week cycles and to go live with an early version of the application as soon as possible. And then we keep building and releasing new versions regularly, in consultation with you and your team.
We’ll then support you in whichever way best suits your needs and setup, with a view to enabling you to keep getting the best value from your digital transformation project. This may involve training your team or continuing our relationship by providing any of a number of services to add value post-launch.
Get in touch
If you’d like to find out more about how we can help you with your digital transformation project, or about what digital transformation might do for your business, get in touch. We’re a digital transformation agency that's always happy to chat.